We run furniture operations on systems we build ourselves.
COO, Luonto Furniture. Finnish-made furniture across the Americas, run on ERP, EDI and AI we build in-house.
I'm Ville Karesto, COO of Luonto Furniture. Our team sells Finnish-made sleepers and sofas across North and South America, and we build the ERP, EDI and AI tooling that runs it.
Here we show how it works, what broke, and what we would do differently.
Operations
Order to cash, containers, warehouse, claims. We question every step, delete what does not matter, then automate what is left.
Systems
Odoo Enterprise, EDI with our retail partners, pricing and catalog tools, reporting. Built in-house, running in production since 2019.
AI at work
Agents and tools we use every day in a furniture business, not demos. What saves hours and what does not.
What we have built
- 25 years in furniture, starting on the sales floor in 2001.
- Leading Luonto's Americas business since 2016, as COO since 2020.
- An ERP stack on Odoo, live since 2019, serving over 450 retail locations.
- Grew our Americas revenue 50% as Chief Sales Officer, 2016 to 2020.